The Googability Fence

You are a dermatologist and spend good money on your website to promote your new practice. Everything is by the book. There are thousands upon thousands of people out there with bad skin. You have the cure. They need you, you need them. Surely search will bring you together?

Not so! With pimples in places where most people do not even have places I go and sit down to find the cure. Google will have it. I search for skin care and I assume the best skin care available will be on the first page. I open the page and there it is: a myriad of Recent Articles on Skin Care. There are at least ten articles with a title to match every question I could possibly ask, in the full suite of active and passive tenses. I am starting to sense a severe case of information overload and pick a title with the closest match to my high school English grade. Now, I may have pimples but I am not stupid. I know mud when I see mud and this was not mud.

Page after page with keyword-rich irrelevant content and Pay-per-Click ads inviting you to make the owner of these pages rich. I must admit that it is very tempting to click on these ads as I am sure the content I will find there is by far better than the rubbish in the article pages.

To make the problem worse, some of the smartest brains in the industry are building Article Marketing website. They use every trick in the book to make sure their pages are in your face when you search for information. Arguably there is a benefit in this as the article marketers do mange to put you in touch with vendors of related products and Google and others are doing a great job in matching ads with content. But, the fact remains that there is some pretty decent content out there hidden behind this (as yet) impenetrable fence of BS.

So, our good Doctor Dermatologist keeps his cure and the pimple faces keep their pimples. Has Google failed us?